Video hooks · 6 min read

Mobile hooks that show the outcome in the first frame

App hooks should make the result and the tap feel close together.

Outcome first

The first frame can be the finished thing: the plan, the design, the message sent. The hook is the viewer realizing a phone did that. Then you rewind one tap.

Lines you can swap

“This is the whole workout.” “I sent this instead of a doc.” “It already knew what I meant.” “I stopped screenshotting the other app.” Pair each line with the same recording and see which promise people stay for.

Then the tap

Do not hide the interaction. The hook promised a phone did something. The next second should show the thumb. That is the difference between a teaser and an ad.