Testing hooks · 6 min read
A weekly loop for learning which hooks work
Research, bet, cut, read, repeat. Small enough to finish. Specific enough to teach.
Monday: one tension
Pull a sentence from support, reviews, or sales calls. That sentence is the hook’s raw material.
Tuesday: three openings
Same demo. Three emotions. Name the bet on each before you export.
Midweek: read the start
Look at whether people stayed, not whether you like the edit. Pause anything that dies immediately.
Friday: one note for next week
What tension was ignored? What face or line is worth a sibling? Next week starts from that note, not from a blank page.