Video hooks · 6 min read

Hooks that talk about the workflow, not the feature list

Software hooks land when they name a role and a moment, then show that moment getting easier.

Start in the job

“For marketers who rebuild the same report” beats “AI-powered analytics.” The first tells a person they are in the right room. The second tells them a vendor is talking.

One visible change

Show the before state and the after state of the same task. A dashboard tour is not a hook. A shorter path through a task they hate is.

Keep claims modest

A reaction can signal “this mattered.” It cannot prove revenue, compliance, or that a stranger uses your product. Let the screen recording carry the proof.